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On the surface, a storm looks like chaos, but storms are born out of a precise set of circumstances, and they are part of a cyclical weather pattern.

Our values are, therefore, a bit like a storm: when an idea becomes strong enough and resonates, it shoots a lightning bolt and becomes disruptive, like an irresistible, power surge.

That is the moment we realise we have accomplished what is right for our customers. Truly great ideas aren’t owned, they have their own energy. We can’t hold them or touch them. We can just learn to manipulate this great energy.

Everyone has a story, and it is our job to demonstrate it to the world. This is our first tenet: because everyone comes from a different background, there is no story that is “uninteresting”, “boring” or “uninspired”. What truly sticks with us is those stories and those ideas that come from creative minds who are not afraid to grow and develop their tiny little worlds into giants.

We do this because we believe in the power of disruption. It’s only with chaos that we can grow as people and find organisation and harmony. Growth is difficult, but growth only comes from courage, which is why we have made a mission out of telling the right story, no matter how big, disruptive or difficult.

We are Inkblot. We make bold statements.

We choose to be outspoken, confident, empathetic, collaborative and transparent with likeminded people who wish to see drastic improvements to society in the 21st century. We embrace learning, innovation and self-awareness for our own well-being and for those we interact with.

Ultimately, challenges are meant to be overcome together. 

Inkblot’s vision is to reflect these values on all the work we do. 

Courage is, therefore, what defines Inkblot. Pushing boundaries and breaking the mould is everything a video is supposed to do.

Growth comes from courage.