The Creative Team

Lead Agency: Pick and Mix Marketing
Client: Ardent Financial
Production: InkBlot Films
Actor: Serena Stampfer

The Brief

Working with Pick and Mix Marketing, our brief was to interview members of Ardent Financial. We were excited to work with a new team and establish a comfortable tone for each marketing video.

The Background

Ardent Financial are passionate about helping their clients make the most of their finances. They take the time to get to know a client’s lifestyle and aspirations. The next step is to offer personalised financial advice tailored to the individual.

They also specialise in ethical and socially responsible investments, which aligns with InkBlot’s philosophy too.

The company’s welcoming team is based at their unique office in York, UK. The small office is well-lit, spacious and bright which provided a natural backdrop for video interviews.

The Targets

  • 6 members of staff to interview in one day
  • Light a small space
  • Use appropriate microphones to reduce noise of nearby main road

The Approach

The videos we produced needed to be consistent with Ardent Financial planners’s existing marketing videos.

We’d only worked with Pick and Mix Marketing once before and never met Ardent Financial until this project. It was therefore important to build a rapport to bring a positive atmosphere to the interviews.

We did this through offering encouragement, being relaxed about the process and being patient.

The Results

  • 5k+ views on Facebook and YouTube & social platforms
  • Formed part of a campaign for Ardent Financial Planners

Let's create something big

From a process animation or explainer video to a music video production, if you have an idea that involves video, talk to us.