Creative Team
Campaign: Northen Powerhouse
Artist: Shed Seven
Agency Lead: Kindred
Production: Mike Leigh Cooper
Brief
Case study: Video interview with charting band, Shed Seven and 360 of Manchester Media City for #NorthernPowerhouse social campaign Shooting interview and live footage with Shed Seven singer, Rik Witter and guitarist, Paul Banks and photographing Salford Media City in 360 degrees.
Shooting interview and live footage with Shed Seven singer, Rik Witter and guitarist, Paul Banks and photographing Salford Media City in 360 degrees.
Background
The Northern Powerhouse is the UK’s ambition to bring together the great cities, towns and rural communities of the North of England and Wales to become a powerhouse for our economy. We will achieve this with modern transport links, a revolutionary new style of governance and increased investment. The Northern Powerhouse Campaign, delivered by Kindred needed representatives across the North of England to capture and deliver high quality content to feed into the campaign. We were approached by the Cabinet Office to support the campaign and work with Kindred.
Challenges
With a short turnaround and shoots in multiple Northern UK cities, we worked on a local level to promote the campaign via social platforms by creating assets according to the official assets pack. These assets were shared on a local level and raised awareness of the main content, which was distributed throughout the assets we created.
Results
- 13.9k impressions over 5 day period of Twitter engagement, posts & shares
- 1.4k+ impressions of media on Facebook, 13 shares
“Excellent service – friendly, professional, and quick turnaround” – Kindred Agency
