July 8

Jorvik Viking Festival Promo Videos

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Creative Team


Lead Agency: 
York Archeological Trust
Director & Camera: Jay Sillence, Mike Leigh Cooper
Producers: Paul Whiting, David Scott, Simon Alnaimi

Brief

Promotional video and 360 virtual tours for events, exhibitions and leading attractions

Creating promotional event videos for Jorvik Viking Festival, educational exhibition videos for Nottingham Castle and narrative-based storytelling videos for pre-season marketing at nationally renowned attraction, Jorvik Viking Centre

Projects involved working within strict and limited budgets, developing concepts, storyboarding, shooting and editing videos including sensitive, on-site visits, public-engagement and fast paced production at multi-venue events.

Background

The world famous JORVIK Viking Centre is a ‘must-see’ for visitors to the city of York and is one of the most popular visitor attractions in the UK, welcoming over 18 million people in the past 30 years. The world famous JORVIK Viking Centre is a ‘must-see’ for visitors to the city of York and is one of the most popular visitor attractions in the UK, welcoming over 18 million people in the past 30 years. Having staged successful and popular Viking festivals in recent years prior to our engagement, Jorvik needed to update their video offering and have video experts on hand to support the marketing team on an adhoc basis. By building on successful videos, year on year, we built up a broad picture of the York city-wide event and collaborated with the team and other departments along with Jorvik’s PR Agency to create other assets for York Archaeological Trust.

 

Challenges

With so much to capture, our brief was always a tight one which required lots of efficient filming and division of labour as we worked to find the most interesting spots for filming and capture events to the appropriate level before moving on to something else. Long days ensured that we had to remain focused and in contact with the project leads and event staff including negotiating filming in dangerous public locations such as Viking battles and marches through the streets. Budget limitations often required us to work imaginatively to develop and deliver concepts with existing resources.

 

Results

  • • Combined views of 33,391 views across 16 videos, 9 published online
  • • Shown daily on repeat during relevant periods in Visit York tourist information centre (500,000 visitors per year)
  • • 273,989 impressions for photos & 360 panoramas in 3 years at Barley Hall (Approx 91.329k combined impressions per year)

 

“Great team to work with – they strive to deliver the brief they are given and are always looking for the best shot. Great value for money.” – Paul Whiting, former Marketing Manager at YAT / Current Head of Visit York


Tags

Community Engagement, Heritage, Highlights, Video


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