Creative Team
Client: James Varney, Varney Driving School
Animator: Jay Sillence, InkBlot Films
Brief
Create a visual style and identity that includes the Varney Driving School logo and creates a short, recognisable intro for all future video content.
Background
With a clean, clear and simple brand, James's business is going from strength to strength and is recognised as one of the. top three driving schools in York. As part of James's growth, he is looking to create more up to date video content and instructional explainer videos, which help to boost James' personal brand as the leader of his business. The animation we created will serve as Varney Driving School's refreshed intro to all videos
Targets
Approach
Jay's expertise in guiding and facilitating creative development really shines through on certain projects such as this: Jay supplied style examples, concepts for James to choose from and worked with James to refine his ideas and amend the video using our online video feedback tools until the project was signed off.
