July 9

Explainer video production for Varney Driving School

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Creative Team

Client: James Varney, Varney Driving School
Animator: 
Jay Sillence, InkBlot Films

Brief

Create a visual style and identity that includes the Varney Driving School logo and creates a short, recognisable intro for all future video content. 

Background

With a clean, clear and simple brand, James's business is going from strength to strength and is recognised as one of the. top three driving schools in York. As part of James's growth, he is looking to create more up to date video content and instructional explainer videos, which help to boost James' personal brand as the leader of his business. The animation we created will serve as Varney Driving School's refreshed intro to all videos

Targets

  • A concept of a standard that will last by not using any overly stylised elements that may date the concept or animation. 
  • As a specialist instructor, something simple would speak to the approach of James's teaching style.
  • The logo should peel off the car and land full screen as a transition into the main content

Approach

Jay's expertise in guiding and facilitating creative development really shines through on certain projects such as this: Jay supplied style examples, concepts for James to choose from and worked with James to refine his ideas and amend the video using our online video feedback tools until the project was signed off.

 


Tags

Animation


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